The most popular ski resorts in Russia are named

Krasnaya Polyana, Arkhyz and Dombay have become the most popular ski resorts in Russia, according to the results of a study by analysts from MegaFon and the Tourism Corporation.Russian Federation", which were reviewed by Izvestia on April 17.

Analysts noted that from December to mid—April, mobile traffic in ski locations increased by 16%, and tourist traffic increased by 12% compared to the same period in 2024.

Krasnaya Polyana remains the most popular year-round resort in the country. According to the results of the 2024/25 ski season, the mobile traffic of Russians here increased by almost a quarter (+24%). Skiers and snowboarders from Moscow, St. Petersburg and Samara come here most often.

"Even 15 years ago, Sochi was associated exclusively with beach holidays in the summer. The Olympics and the subsequent unprecedented surge in domestic tourism have made the city a year-round destination for millions of tourists. The coastal and mountain clusters have become an example for the whole country of how to develop tourist areas. And today, noting the growing popularity of ski tourism, it can be stated that new tourist attractions are forming in Russia, and this is certainly an important trend," said the Director of Public Relations and Marketing of Tourism.Russian Federation Dmitry Smirkin.

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The resorts of Karachay-Cherkessia came in second and third place in the rating. During the year, Arkhyz and Dombay showed an increase in mobile traffic consumption by 23% and 9%, respectively, which allowed them to bypass the popular Siberian winter resorts this season. According to the operator, the most frequent visitors to the resorts of Karachay-Cherkessia are residents of southern Russia and the Volga region.

The fourth place is occupied by the routes of the Elbrus region, which are especially popular with tourists from Moscow, St. Petersburg and Volgograd. On the routes of the highest point of Europe, travelers "pumped" 9% more data traffic than a year earlier.

Sheregesh closes the top 5 ski resorts in Russia, which showed a 13% increase in mobile Internet consumption. Residents of St. Petersburg, Novosibirsk and Yekaterinburg choose these routes more often than others.

Earlier, on March 27, it was reported that more than half of the Russians surveyed (55%) prefer independent travel planning. At the same time, 23% of respondents trust the planning of travel companies. Another 19% rely on the help of friends or family, and 3% use information from blogs and specialized applications. This is evidenced by the results of a study of the Kupibilet air and railway ticket purchase service.