The cars "from the heart of Europe" turned out to be Belarusian crossovers

On the domain at heartofeurope.ru On April 14, a new website of the Belarusian-Chinese brand Belgee was opened. Initially, there was a countdown timer on this site, after which the premiere of a certain car brand "from the heart of Europe" was expected.

The website presents the Belgee X50 and X70 crossovers, which are Geely Coolray and Atlas Pro with other nameplates and are manufactured at the Belgee plant in Belarus. These models have been available on the Russian market since the summer of 2024. At the same time, another Russian brand website is located at belgee.ru It's still working.

Analysts of the Russian car market expected that after the countdown, a new car brand would be presented, which may be related to Belarus, since geographically this country is located in the center of Europe.

By the end of March 2025, the Belarusian brand Belgee turned out to be the leader in the Russian car market among the car brands that have appeared in the Russian Federation over the past three years.

On January 21, it was reported that sales of the Belgee S50 sedan are expected to begin in Russia in the second half of 2025. It is based on the Chinese Geely Emgrand and is already on sale in Belarus.