More than 2 million people saw the broadcast of the kindest award on the MAER media facades.

The presentation of the most kind award "New Radio AWARDS 2025" took place on April 10. The award ceremony was held as part of a ten-hour charity broadcast on the New Radio. Dima Bilan, Marie Crymbreri, Xolidayboy, Niletto, Gayazov$Brother$ and other top performers created a positive wave on the air. The highlight of the evening was the presentation of the Golden Sirens, special awards for contributions to music and charity. The MAER Media Holding acted as the award's communication partner.

"We've definitely been working with the IAP for 7-8 years. Konstantin Major supports the foundation with all kinds of activities, including advertising surfaces in Moscow and other cities. He tries to bring other partners with whom we could continue to work in charity. Thank you very much!" said Konstantin Khabensky. A collection was held for the wards of his Foundation.

More than 6 million listeners in the FM band and viewers on the website became guests of the ceremony. dobro.newradio.ru and the New Radio page on VKontakte. In addition, it was possible to see the performances of top artists on the streets. The MAER media holding broadcast the ceremony on street screens in 13 major Russian cities. About 9 million people saw the award announcements, live broadcast and information about the winners on the media facades.

"Music unites, and kindness inspires real change. Every track that has been played today is transformed into real support and will help one of the wards of the Khabensky Foundation. Every artist on this stage, every viewer at the screen is part of a big movement. Thanks to such projects, charity ceases to be an exceptional event and becomes a natural part of our lives. And we make sure that as many people as possible find out about the opportunity to help! The footage of the live broadcast at the points of gravity of the IER was seen by 2 million people. Everyone who saw the information was able to make a donation to the Foundation," said Konstantin Mayor, founder and CEO of the MAER media holding.

Thanks to our joint efforts, we managed to raise a record amount — more than 15 million rubles for the wards of the Khabensky Foundation. The New Radio team launched a marathon of kindness on the air, making a donation of 10 million rubles at the very beginning of the ceremony. The entire amount will be used to purchase medical equipment for hospitals and to provide targeted assistance to the wards of the Khabensky Foundation — children and young adults with brain tumors.