NC "Russia" signed memoranda on a unified approach to the development of the visual code of the Russian Federation

The National Center for Russia has signed memoranda with the Moscow Investors Club and the Marka Joint Stock Company on a unified approach to the development of a visual country code. This was announced on April 11 by the press service of the center.

The memorandum of Russia and the investors club was signed by Natalia Virtuozova, General Director of the center, and Vladislav Preobrazhensky, Executive Director of the Moscow association. The document provides for the joint work of the two organizations on the visual image of Russia in architecture and urban planning. The unified architectural code will take into account the all-Russian traditions in this area, as well as the artistic features inherent in individual peoples and regions of the country.

"We will hold regular consultations on the development of state visual codes in architecture that convey state values and meanings to the younger generation," Preobrazhensky said.

Another partner of the Rossiya Center is the Marka joint-stock company, which distributes philately. Their collaboration will be aimed at developing and implementing a new visual style that reflects both Russia's history and its leadership in the modern world.

"The postal miniatures that are drawn on stamps are also part of the visualization. We hope that the National Russia Center will give us ideas that we will promote, among other things, using classical digital methods, for example, in the form of beautiful postcards with augmented reality," said Dmitry Panyshev, Chairman of the Board of Directors of the Brand.

"The Ministry of Culture will support the production of at least 140 national films"

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Russian traditions and regional identity have also become sources of inspiration for the participants of the Moscow Fashion Week in March. One of the key trends of the event was the appeal of the participants to what until recently was considered archaic — old Russian styles, Yelets lace and natural fabrics could be seen at the shows.