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Russians began to spend more money on clothes and shoes

Postbank: Russians increased spending on clothes and shoes by 36%
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The volume of Russians' spending on wardrobe items has increased by 36% since the beginning of the year. At the same time, they bought clothes and shoes 29% more often, and the average check increased by 5%, to 2,663 rubles. This follows from the data of the Post Bank, which was reviewed by Izvestia on April 11.

Experts attributed the overall increase in spending on clothes and shoes to a seasonal surge in demand for wardrobe upgrades by spring.

"At the same time, about 65% of transactions are made by women. However, the average bill of the fair sex is on average one third lower than that of men. Postbank experts attribute this trend to the fact that women are more likely to update their wardrobe and purchase various accessories. They also tend to choose things for children. Meanwhile, men buy clothes less often, but they can spend significant amounts on them," the credit institution noted.

Earlier, on March 26, it was reported that the conditional minimum spring wardrobe, which includes a light jacket, jeans, dress, socks and boots, will cost Russians an average of 13,935 rubles. This is stated in the results of a study by analysts of the HUMOPEU wallet and the Check Index analytical center of the OFD Platform company.

Prior to that, on March 19, it became known that Russians were more active in purchasing summer and mid-season clothing and shoes in early March than a year earlier. This was told to Izvestia by online platforms. Analysts called the abnormally warm beginning of March the reason for the shift in demand towards lighter clothing.

Переведено сервисом «Яндекс Переводчик»

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