NMG plans acquisition of Medialogia company
The National Media Group (NMG) has announced plans to acquire Medialogia, one of Russia's leading real-time media monitoring and analysis services.
This service will help you create informational and entertainment content. At the same time, the focus of the platform will not change and will also be aimed at creating solutions for managing reputation and information risks in the foreign market.
"Medialogia's monitoring has long been an important part of the daily work of many companies in the Russian market, helping businesses to better understand their audience and increase their competitiveness," said Svetlana Balanova, CEO of NMG.
She added that the company has great prospects for further development. According to her, the acquisition of this service will be able to expand the product line related to key areas in the field of information risk and reputation management.
On February 27, it became known that NMG unites all the on-air TV channels of the holding into a single on-air television cluster. The creation of the cluster will allow for more efficient management of the portfolio of TV channels included in the list of the largest in terms of audience share in the country, as well as achieve additional synergies in terms of cost optimization and technological development prospects.
Переведено сервисом «Яндекс Переводчик»
