Sergunina spoke about the growing number of participants in the Made in Moscow program

Thanks to participation in the "Made in Moscow" program, the capital's manufacturers sold their goods in the amount of 350 million rubles in the first quarter. This is four times more than in the same period last year, said Natalia Sergunina, Deputy Mayor of the capital.

"The project has already brought together over seven thousand entrepreneurs. Over the past year, the number of products on the Made in Moscow website has increased by a third, to 34,000 items. These are interior items, food, toys, cosmetics and much more," Natalia Sergunina said.

As Sergunina emphasized, since the beginning of the year, the online showroom has attracted about 700 thousand visitors, most of whom were interested in clothes, shoes and accessories. Users switch to product cards that lead to the pages of online stores where they can make a purchase. About 70% of all sales since January have been on marketplaces.

The program is expanding its presence not only through active promotion on online platforms, but also through participation in city events. For example, brands that presented their collections at Moscow Fashion Week joined the ecosystem. Currently, this area is one of the most numerous, and every seventh resident of the project belongs to it.

One of the successful projects was the Magic Market, which operated as part of the Winter in Moscow project from December 20 to February 28. More than 50,000 goods from the capital's manufacturers were sold in seven pavilions.

In addition, the program has its own branded retail network — five offline stores.