A new car brand "from the heart of Europe" has been announced in Russia

A new car brand will appear in Russia, its announcement will take place on April 14. The brand's official website states that this car brand is "from the heart of Europe," the analytical agency Autostat reports on April 7.

There are no more details about the new brand. The website has published a silhouette of a car that belongs to the crossover segment, and a countdown timer to the premiere of new items.

Analysts note that the new brand may be related to Belarus, since geographically this country is located in the center of Europe. In the neighboring country of the Russian Federation, the Belgee automobile plant produces Belgee and Geely cars.

New names: a dozen more car brands will appear in Russia

Tenet, Rox, KGM and other premieres this year

On February 20, it was announced that at the beginning of the second quarter of 2025, it is planned to begin mass production of cars of the new Russian brand Tenet at the former Volkswagen plant in Kaluga. The Chairmen of the Board of Directors of AGR Holding and Defetoo signed a technology partnership agreement. Later, Defetoo explained that the company is not an affiliated structure of the Chery Group.