MAER and New Radio are "lighting up" hearts on media facades on the eve of the Kindest Award

On April 1, the announcement campaign for the Kindest Award was launched at the MAER media facades. Popular performers invite residents of Russia to take part in a charity marathon and help the wards of the Khabensky Foundation.

Digital hearts announcing the Kindest award began to beat in cities across Russia on media facades and digital screens, the culmination of the charity event will be a music show and a charity marathon broadcast on Novy Radio on April 10.

On this day, from 8:00 to 18:00, top artists will perform their hits and new songs at the New Radio AWARDS 2025 ceremony. Its participants will be Asia, Vanya Dmitrienko, Diana Arbenina, Dima Bilan, Costa Lacosta, Lesha Svik, Lolita, Marie Crymbreri, Mot, "My Michelle", Oleg Miami, Tatiana Kurtukova, 5 a.m., BEARWOLF, BLIZKEY, GAYAZOV$ BROTHER$, Filatov&Karas, Lyriq, Mary Gu, Mona, NILETTO, Seville, Xolidayboy and more.

"The New Radio AWARDS is taking on an incredible scale, which means that even more people across the country will join our marathon, reflect on the importance of good deeds and change their lives. We are glad that more and more partners are becoming initiators of positive changes, and someone is picking up and developing ideas, making them more accessible. How many sincere smiles and warm words can be caused by one kind act, and our marathon unites thousands of such impulses. Each participant contributes by creating a common atmosphere of mutual help and support. And these are not just words, these are real actions that change the world around us for the better," said Konstantin Khabensky, founder of the Foundation.

It will be possible to connect to the live broadcast of the ceremony from anywhere in the world in the FM band, on dobro.newradio.ru and the New Radio VKontakte page. The broadcast will also be organized on the media facades.

"The New Radio AWARDS is not only an award, it is a large—scale movement combining music and goodness. When millions of people see a call to help on media facades, their hearts respond, and together we create real change. I believe that everyone who joins the project will feel that music unites, inspires and gives hope!" said Konstantin Mayor, founder and CEO of the MAER media holding.

"Last year, we saw a huge response — more than 5 million people became guests of our first marathon on the air and online. Thanks to the joint efforts of the radio station's team, artists, talents and, of course, radio listeners, together we helped 17 children and young adults with brain tumors, and also purchased equipment for two hospitals. In 2025, the project has become even bigger. We want as many people as possible to feel that even a small contribution can change someone's life. And I invite everyone to become a part of this truly kind initiative," said Roman Yemelyanov, general producer of Novy Radio.