Tricolor summed up its work in 2024

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Tricolor retains its leadership in the pay—TV market, with the operator's subscriber base growing by 0.30% to 12.350 million households by the end of 2024. The number of customers with access to HD TV channels increased by 4% and reached 10.9 million subscribers.

The operator's broadcasting is still characterized by high security, which is ensured by the reliability of the equipment, and the content is of high quality and diversity. More and more customers are choosing the flagship subscription "Maximum" — their number has increased 16 times in a year. This subscription includes 300+ channels on satellite and online, including a record 6 channels in UHD format.

The number of unique users of the Tricolor Cinema and TV online cinema increased by almost 16% in 2024 compared to a year earlier, the largest increase since the launch of the project. The total online TV viewing time increased by 11%.

Tricolor is expanding its range of electronics under its own brand. Smart TVs under the Tricolor brand with a diagonal from 32 to 75 inches and a Dolby Atmos-enabled soundbar are now available. New Tricolor Dom devices have entered the market: the line includes small household appliances and goods for a country house.

Tricolor will celebrate its 20th anniversary in 2025. The company's anniversary year was opened by a space project: in cooperation with the Roscosmos State Corporation, the operator launched headphones under its own brand into airless space. They arrived on board the ISS in the stowage of the Soyuz MS-26 manned spacecraft. The launch has become a technological manifesto and a symbol of Tricolor's renewal.

In the anniversary year, customers will enjoy large-scale events, bright premieres on TV and high-profile projects in the online cinema. Already today, residents of any corner of our country can take part in joint actions of Tricolor and Victory Volunteers — "Message to the Hero" and "Russia through the eyes of children." Both projects are dedicated to the 80th anniversary of the Victory. The submitted works will be shown on the Victory Day TV channel.

Tricolor will continue to actively develop satellite services and the company's product portfolio: new Smart TV models will enter the market, the Tricolor Dom brand range will expand, and other useful electronics will appear.

The company's priorities continue to be customer care, the most diverse content, stability and security of broadcasting.