The most popular color of a new car in Russia has been named

In 2024, among the new passenger cars sold in Russia, white-bodied cars became the most common. This was announced on March 27 by Sergey Tselikov, CEO of the Autostat analytical agency, in his Telegram channel.

Most often last year, Russians bought white cars, they accounted for 36% of all sales. Gray comes in second place with a 25% market share, while black came in third with a score of 21%.

Blue and green accounted for only 5% of the market each. About 3% of cars sold in 2025 in the Russian Federation have a red color scheme, 2% - brown, and 1% — yellow. Other colors occupied 2% of the market.

Chasing the air: what is happening in the used car market

Russians are looking for a cheaper car on the secondary market

Earlier in the day, automotive expert Yaroslav Kukarin said that painting during the repair of the car body will be more expensive for cars in unusual, exotic colors, for example, such as "powdery gray" or "mint cloud". According to the expert, the difference in price is not related to the shade, but to the chemical composition of the paint, the presence of complex pigments and additional effects.

The expert called the most affordable option simple monophonic enamels without metallic and mother-of-pearl, which are mass-produced, widely represented in the palette of most car brands and do not require complex selection. It is most difficult to restore coatings containing several layers of varnish, metallic or pearlescent additives.