In Russia, a trend for vacation in your city has been revealed

In Russia, the demand of Russians for holidays in their own city is growing in a number of regions. Izvestia was informed about this trend on March 27 in the online hotel and apartment booking service Ostrovok.

In particular, an increase in the number of bookings by local residents in 2025 is observed in Khabarovsk (by 30%), Stavropol (by 27%) and Rostov-on-Don (by 5%). On average, tourists make every seventh reservation for 2025 (15%) at accommodation facilities in their own localities.

The survey was conducted among thousands of Russian travelers. The main motivation of the respondents who were tourists in their own city was the desire to escape from the routine and relax outside the house (12%), arrange a romantic date (7%), find solitude and silence (3%), have a party with friends (2%) or a holiday (2%). One in eight admitted that he had never been a tourist in his city, but he would like to try such a vacation (12% of respondents).

In 2024, Irkutsk (by two times), Tyumen (by one and a half times), Ufa (by 40%), Voronezh (by 35%), Kaliningrad (by 26%), Kazan (by 19%), Yekaterinburg (by 17%) demonstrated high growth rates in the number of bookings from local residents.

"The format of a short vacation in your city allows you to quickly reboot without long trip planning and high logistics costs. You don't have to wait for a vacation or get tied to the season – you can arrange such a trip on any weekend. Tourists often choose accommodation in their own city where they can get an unusual and memorable experience – for example, five-star hotels with spa complexes, chamber boutique hotels with a unique concept and design, trendy lofts and apartments with beautiful views from the window," said Daria Kochetkova, Managing director of the Ostrov service.

Family prices: demand for summer holidays with children has dropped in Russia

Bookings of tours and tickets decreased by 17-30% year-on-year, the services reported

This type of vacation is most popular in Sochi: residents of the southern capital make every third reservation for 2025 in hotels and apartments in their own city. High rates were also recorded in St. Petersburg - 26% of bookings are made by residents of the city, in Moscow – 19%, in Vladivostok – 17%, in Vladikavkaz – 15%, in Kazan and Irkutsk – 13% each.

As noted in Ostrovka, holidays in their city are often short-lived: tourists book accommodation for 1-2 nights, while the average duration of bookings in other regions of Russia exceeds three nights.

Tourists are willing to spend more on accommodation in their own cities – an average of 5,900 rubles per night. This is 7% higher than the average cost of a booked night in Russia (5,500 rubles). new guests and keep the load even in low season."

Most of the bookings in hotels and apartments in their city are made by couples of adults without children – they account for every second booking (52%), as well as solo tourists (37%). Families with children are less likely to choose such holidays (8%), as well as companies of tourists with three adults or more (3%).

Hotels of various categories are most in demand for holidays in your city – they account for 72% of all bookings, as well as apartments – 20%.