The volume of the Russian advertising market in 2024 exceeded the indicator of 2025 by 24%

By the end of 2024, the volume of the Russian advertising market amounted to 904 billion rubles, which is 24% higher than in the previous year. This follows from the data of the commission of experts of the Association of Communication Agencies of Russia (ACAR), which was reviewed by Izvestia on March 27.

The largest percentage growth in the first half of the year was shown by the Out of Home segment — outdoor advertising (+45%). Video advertising (+23%), audio advertising (+22%), advertising in online services (+22%) and in the publishing business (+6%) also showed high dynamics.

If we compare the segments by the largest volumes, then advertising in Internet services is in the lead, the cost of which in January-June amounted to 470.2 billion rubles. Video advertising is in second place (284.8 billion rubles), and Out of Home is in third place (97.1 billion rubles). The publishing business and audio advertising account for 27 billion and 24.6 billion rubles, respectively.

At the same time, the Russian market of marketing communications in 2024 exceeded 2.1 trillion rubles, which is about a quarter more than a year ago.

"The Russian market of marketing communications continues to demonstrate fantastic dynamics. And if the high growth figures of the advertising market in 2023 could to some extent be explained by the relatively low base of the previous crisis year of 2022, then the dynamics of +24% last year to a very successful 2023 not only pleased all of us, but also surprised many experts who gave significantly more modest forecasts," he noted. Sergey Veselov, Vice-President of ACAR, Co-Chairman of the ACAR Expert Commission.

Earlier, on March 24, it was reported that fines could be imposed in Russia for advertising on social networks without registration with Roskomnadzor. They will be received by those citizens who, having more than 10 thousand subscribers, did not fulfill the requirements for official registration, but posted paid posts. Such amendments to the legislation will be considered in the State Duma.