Bloggers will lose almost 2 billion rubles due to the ban on advertising on banned social networks.

Bloggers will lose 1.8 billion rubles after the ban on advertising on banned social networks comes into force. This was reported to Izvestia by the press service of the Association of Bloggers and Agencies, after the State Duma adopted the relevant bill in the final reading on March 25.

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"As a result of the new regulations, bloggers will lose about 1.8 billion rubles in four months from the beginning of the law, and in 2026 the amount may increase to 5 billion rubles," representatives of the blogging community estimated the losses.

At the same time, they noted that they do not evaluate the draft laws, since the main task of the association is to enter into a dialogue with the state in order to bring new standards to a level comfortable for all parties, as well as to educate the market and help it adapt to the realities.

The association also recalled that they had ensured that the law came into force six months after signing. This way, bloggers, brands, and agencies will be able to put all their documents in order and redirect their advertising campaigns to other social networks.

Read more in the exclusive Izvestia article:

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