Medialogy summed up the results of the 10th anniversary study "Infopowod 2024"

Medialogy on Thursday, March 20, summed up the results of the 10th anniversary study "Infopowod 2024".

According to the company's website, information guides from six industries participated in the competition this year — real estate, finance, consumer goods, retail, I and telecom, as well as culture. The latter category was included for the first time.

The study was conducted in two stages. In the first round, analysts studied a different field of industries and evaluated the information events of the participants, and in the second stage, a shortlist of the most mentioned cases with the highest media INDEX indicators was formed.

The story of Katyusha the panda from the Moscow Zoo aroused the most media interest. The news related to her and her life has become one of the most discussed in the past year. Thus, the media index reached 225.3 thousand.

The most significant event in culture, which has become a leader in terms of media index, was the multimedia exhibition of the Russian Museum in VR/AR, immersed in the painting "The Last Day of Pompeii" by artist Karl Bryullov. The media exposure index exceeded 32.9 thousand.

In addition, the announcement of the universe of Russian superheroes by Soyuzmultfilm and writer Sergey Lukyanenko caused a wide resonance in culture. Their joint project has gained a media INDEX of more than 13.6 thousand.

The most discussed information pipeline in the field of finance was the rebranding of Tinkoff Bank, which currently bears the name T-Bank. In honor of this, the organization launched a major advertising campaign in Russia and abroad. The media index of the event exceeded 14.6 thousand.

The presentation of the new sports uniform of the Russian national football team "Firebird and Frost" by Jögel became a high-profile information guide in the consumer goods industry. The home kit is designed in red colors and is dedicated to the firebird, while the away kit was inspired by frost. The media index reached 10.7 thousand.

One of the most familiar events in the field of IT and telecommunications was the achievement of the GigaChat neural network developed by Sberbank. The model was able to pass the exam of a higher medical institution in the field of "Medical practice". Thus, the neural network confirmed the level of knowledge required for the qualification of a "medical doctor". The media index has exceeded 10.2 thousand.

"Thanks to AI, the time for creating new materials will be reduced to two years"

Academician of the Russian Academy of Sciences Valentin Ananikov — on the importance of neural networks for the development of the chemical industry

On March 5, a "Forum in a big city" was held in Moscow, organized by VK. The event brought together more than 90 experts from the fields of sports, culture, media and business. The program included lectures, plenary discussions and master classes on the most relevant topics. In total, the forum was attended by 1.5 thousand guests, and 7.5 million people watched the broadcast.