The expert named the key factors of lower prices for new cars
The dynamics of lower prices for new cars in Russia will depend on several key factors. Among them, the most significant are the volume of stocks at dealers and distributors, as well as the duration of the strengthening of the ruble exchange rate. Maxim Davidenko, Head of Product and Service Development at Alfa-Leasing Group, shared this opinion with Izvestia on March 21.
"The short-term increase in the national currency exchange rate has virtually no effect on the cost of cars of the current year of production, which are already in dealers' warehouses. However, there is already a slight decrease in prices due to a drop in consumer activity and the desire of dealers to sell off the remnants of previous years," Davidenko said.
According to him, the long-term strengthening of the ruble may adjust prices in the segment.
"If the depreciation of foreign currencies lasts long enough, this may partially offset the expected price increase due to an increase in the recycling fee. Its indexing may have a particularly strong impact on cars imported into Russia through parallel imports," he explained.
According to the expert, in conditions of low demand caused by the tightening of monetary policy and the rising cost of new cars, manufacturers and dealers are actively using marketing strategies to stimulate demand.
"The ruble exchange rate has only an indirect effect on pricing, whereas an increase in the recycling fee and the key rate has had a greater impact on the cost of new cars," Davidenko summed up.
Earlier, on March 10, the director of development and sales of Avto.<url> Business Daniil Shkurygin explained that one of the main reasons for the decline in new car sales in Russia this winter was the high interest rates on loans. In addition, banks have new responsibilities to create reserves in case of possible risks associated with non-fulfillment of loan obligations by borrowers.
Переведено сервисом «Яндекс Переводчик»
