On March 14, 2025, the "Create your Own Toy" children's drawing contest will start

A large-scale children's drawing contest "Create your own toy" has started today, organized jointly by the Russian Society Znanie and the federal family TV channel SUN. The event is aimed at developing the creative potential of children, popularizing Russian culture and preserving interest in folk traditions through modern interaction formats.

The contest is held online on the website of the SUN TV channel, and children from all regions of Russia will be able to participate. Participants are invited to create a drawing or sketch of a toy that does not yet exist, but which embodies their dream. It can be either a fantastic character or a unique game concept. Entries will be accepted from March 14 to April 14, 2025, and the results of the competition will be announced on April 21. You can upload your work in the "Universe of Talents" section on the TV channel's website. To do this, read the detailed instructions and log in.

The All-Russian competition "Native Toy", organized by the Znanie Society and the Movement of the First, has collected more than 28,000 applications. Participants from 89 regions of Russia presented their ideas for new domestic games and toys. The development and production of original Russian games and toys based on traditional Russian spiritual and moral values is a key task for the organizers and participants of the competition.