Ice cream sales increased by 34 in Russia%

The volume of sales of ice cream in stores and specialized stalls in Russia in 2024 increased in monetary terms by 34% compared to 2023. This was reported to Izvestia on March 7 by analysts at the Center for the Development of Advanced Technologies (CRPT), the operator of the Honest Sign labeling system.

According to analysts, the Central Federal District became the leader in ice cream consumption in 2024, where almost 104 thousand tons of this delicacy worth about 78 billion rubles were purchased. In monetary terms, the increase was 37% compared to the previous year. The Volga Federal District came in second place, where the volume of purchases exceeded 64 thousand tons, and the total amount reached almost 49.5 billion rubles, which corresponds to a 29% increase in demand. The North-Western Federal District closes the top three, where just over 37 thousand tons of ice cream worth about 27.5 billion rubles were purchased, which also indicates a 31% increase in demand.

Among the regions where ice cream is most popular are Moscow, the Moscow Region and the Krasnodar Territory. Last year, more than 27 thousand tons of ice cream worth almost 24 billion rubles were purchased in the capital's stores. In the Moscow region, residents purchased almost 29 thousand tons of ice cream worth almost 22 billion rubles. In monetary terms, this is 59% of the total volume of ice cream purchased in the Central Federal District. Last year, about 16 thousand tons of treats worth more than 11.5 billion rubles were purchased in the Krasnodar Territory.

Ice cream in a waffle cup weighing up to 100 g is among the most popular types of treats among customers. Last year, Russians bought almost 105 thousand tons of this delicacy for about 68 billion rubles. In monetary terms, demand increased by 36%. Popsicles weighing up to 100 g have also become popular. Russians have purchased about 61.5 thousand tons of this type of ice cream worth more than 58 billion rubles. In monetary terms, this is 40% more than in 2023.

As explained in the CRPT, on the basis of anonymized labeling system data, companies can analyze their own indicators and market indicators, obtain information about sales volume, seasonality and demand, as well as the competitive environment. The reports are available to both large and small businesses. They can choose free or paid tariffs and determine the required depth of analytics.

"Analytics gives a business a complete picture of what market share it occupies. This allows us to make informed management decisions to optimize our operations," the Center added.

Last year, Russian manufacturers and importers ordered more than 450 analytical reports on the CRPT platform.

Earlier, on February 5, the press service of the CRPT informed Izvestia about 540 new medicines. It was clarified that the new international nonproprietary names (INN) belong to various pharmacological groups. These include sex hormones and modulators of genital function (20% of the total volume of new INN), vitamins (17%), antitussive drugs and drugs for the treatment of colds (10%), muscle relaxants (10%), as well as drugs for the treatment of diseases associated with impaired acidity (8%).