Russia has developed a technology product for A/B testing of online services

They explained that this technique determines which option of the website or application elements attracts the target audience more and brings the greatest conversion.

Avito Tech plans to become one of the key players in the Russian market of tools for automated A/B tests. The introduction of the Trisigma platform in Avito has allowed to increase the number of product experiments from several dozen to more than 4 thousand per year. In our experience, using the A/B testing approach provides additional growth in Avito's key indicators, such as revenue or the number of customers, in the range of 10 to 20% per year," said Ivan Guz, Managing Partner of Avito.

According to Avito Tech, the independent development of a similar platform requires substantial investments of several tens of millions of rubles, as well as about two years to implement. At the same time, the support of such infrastructure and the maintenance of the team costs at least 50 million rubles annually, the company believes.

A number of large organizations from the fields of online education, fast food and retail have launched Trisigma testing.

Trisigma is designed to optimize the creation of digital services through automation of A/B testing and comprehensive analytics. Trisigma connects the process of testing new features with an analysis of their impact on business performance. This gives companies the opportunity to get a complete picture of the development of the service.

The members of the Trisigma development team include experts in Data Science, business analytics, high-level backend developers and product managers. In general, Avito employs more than 4 thousand IT specialists, the company said.