The auto expert named the possible prices of Toyota in case of its return to the Russian Federation

If Toyota returns to the Russian market, its cars will not cost less than those that are currently imported into Russia through alternative imports. This was stated by Nikolay Ivanova, Director of the New Cars Department at Rolf.

"The question is about the price, which will definitely not be less than it is now possible to purchase Toyota cars imported by parallel import. The cost may be even higher, it depends on many factors. As for the timing of a possible return, I don't think it's possible earlier than in 2-3 years at least. Under the most favorable circumstances, first of all — geopolitical," Ivanov quotes Rossiyskaya Gazeta.

According to Andrey Olkhovsky, General Director of Avtodom Group, if a decision is made to start returning foreign brands to the Russian Federation, it will take about 1 year to launch sales. If we take into account the current situation in the retail industry, when the profitability of dealers is below the minimum allowable levels, then it may take a longer period, he believes.

In turn, Andrey Terlyukevich, CEO of Avtospeccenter Group of Companies, is confident that many departed brands are considering various scenarios for the return of their presence in the Russian Federation when restrictions are lifted. He noted that for most brands, the Russian market was not only the key, but also the most profitable. And if there are currently no direct alternatives to German brands in the Russian market in the premium segment, then the competition in the mass segment is much higher, and returnees will have to fight for their market share anew, he pointed out.

The era of renaissance: foreign car companies want to return to Russia

Experts doubt the success of car brands that decided to return to the Russian market

Yesterday it became known that Kia extended the registration period for a number of trademarks in Russia. Izvestia was convinced of this by studying the open database of data from the Federal Institute of Industrial Property (FIPS; Rospatent). Kia Ceed and Kia Rio X. appeared on the list of registered trademarks.

On February 14, Korean media reported that Hyundai Motor Concern, which includes Kia, may consider option to return to the market Russia and may decide on this before the end of 2025.