The products popular among Russians for home care are named

Russians are paying more and more attention to home facial and neck care. The demand for neck cosmetics increased by 130% compared to last year. This follows from AliExpress CIS data, which was reviewed by Izvestia on March 5.

The category of home mesorolling systems is also gaining popularity, showing a 98% increase. At the same time, the demand for classic roller skaters and gouache scrapers increased by 35%. In addition, buyers drew attention to the category of eye masks with massage and a cooling or warming effect, these products showed an increase of 20% compared to 2024, the experts added.

Collagen creams, anti-wrinkle serums, and nourishing essences were among the popular neck skin care products. These products help to deeply moisturize the skin, increase its firmness and elasticity, as well as fight wrinkles and pigmentation. At the same time, facial mesorollers provide skin stimulation thanks to a variety of microneedles of different diameters.

Among the eye masks, the most popular among Russians are cooling sleep masks, as well as products made of silk and with a three-dimensional design.

Earlier, on January 27, Tkachenko told Izvestia that there are several trends in the beauty industry in 2025, including environmental friendliness and transparency of cosmetics formulations. According to her, consumers have become more and more interested in the composition of funds. In addition, there is a growing interest among Russians in cosmetics with minimal packaging and the possibility of recycling containers, which reflects concern for the environment.