Important criteria for Russians when choosing housing are named

When choosing an apartment, women primarily pay attention to the practicality and comfort of the proposed solutions. For example, they are more likely to look for apartments with large kitchens-living rooms (41% versus 35%), dressing rooms (23% versus 19%) and balconies (41% versus 32% among the male audience), according to a study by the Aeroplane group, which was reviewed by Izvestia on March 7.

For men, the more important criteria were ceiling height (21% versus 18% among the female audience), the presence of a well-maintained territory (40% versus 36%) and the smart home system (7% versus 5%). At the same time, some options are in equal demand among buyers of both sexes — these are furnished kitchens (25%) and turtleneck apartments (12%).

Speaking about common areas, experts clarified that customers are guided by the availability of additional amenities — mirrors (20% vs. 17%), upholstered furniture areas (16% vs. 14%) and a free Wi-Fi network (32% vs. 27%). Men, on the contrary, want to see more plants in public areas, and video surveillance and special places for storing strollers and bicycles scored the same number of votes — 75 and 56%, respectively.

Preferences in the elements of yard improvement vary more. The female audience more often wants to see comfortable footpaths in the yard (53% vs. 50%), covered gazebos (23% vs. 19%) and dog walking areas (21% vs. 13%). Men, on the contrary, prefer sports infrastructure, such as exercise equipment (39% vs. 34%) and universal playgrounds (35% vs. 26%). At the same time, approximately the same number of respondents of both sexes voted for additional decorative lighting and gardens (31% and 34%, respectively).

A cherished fruit: Russians began to buy up luxury housing in the south of the country more actively

Demand from residents of the Urals, Siberia and the Far East has increased

Earlier, on February 5, it was reported that almost half of the Russians surveyed linked their plans in 2025 with the solution of the housing issue. One in eight (12%) plans to start saving and saving money to buy a home, 10% of respondents want to sell an apartment. This is stated in the results of the research conducted by the Level Group.