The categories of Russians who are most interested in gaming purchases are named

Young people (18-24) are mostly interested in gaming purchases — 58% of respondents of this age have paid at least once, according to RuStore data, which was reviewed by Izvestia on February 27.

They can potentially spend 2,294 rubles per month on mobile games, which is almost twice as much as in the 25-34 age group.

The generation 35-44 is the least willing to spend; their potential expenses amount to 1104 rubles per month. At the same time, women can spend almost as much as men: men are willing to allocate 1,512 rubles for mobile games per month, and women 1,265 rubles.

According to the app store, 9 out of 10 payments are made for one-time purchases in games and apps (for example, the purchase of additional items in games). This is followed by subscriptions (6%) and paid app purchases (3%). This corresponds to the indicators on the global market, experts said.

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Earlier, on January 29, Mikhail Khachaturian, PhD in Economics, Associate Professor of the Department of Strategic and Innovative Development at the Financial University, told Izvestia that the market for esports games in Russia could grow in 2028 href="https://iz.ru/1830109/2025-01-29/ekonomist-sprognoziroval-rost-obema-rynka-kibersportivnykh-igr-v-rossii"> almost twice and amount to $70-80 million. He also suggested that the number of esports competitions will grow and the uninterruptible power supply market will become one of the fastest growing markets along with esports.