Analysts have calculated changes in prices for popular gifts for February 23rd

Fitness bracelets, socks, trimmers, hard disks - these gifts are most often given to men on February 23. Analysts ATOL calculated how their value has changed over the year based on impersonal sales data on 97.2 million checks for 2024-2025. Izvestia" familiarized with the results of the study.

Thus, according to analysts, the fitness bracelet became more expensive than other gifts, the median price for which increased by 26% - up to 1,982 rubles.

Also, the average check for buying a shower gel and a gift set for a bath - by 18% and 15%, respectively. Shower gel was purchased for 351 rubles, and a bath set - for 812 rubles.

The average price of a reusable razor increased by 11%, shaving foam - by 1%, and a gift set for shaving, on the contrary, decreased by 6%. In January-February this year, a razor was bought for 1231 rubles, a shaving gift set - for 783 rubles, shaving foam - for 278 rubles.

The median price of a smoking pipe amounted to Br409 (+6%), a set of underwear - Br686 (+5%), a purse - Br1,146 (+1%). But the average cost of buying a hard disk, trimmer and socks decreased. Thus, a portable hard disk was bought for Br2,244 (-17%), trimmer - for Br1,354 (-6%), socks - for Br455 (-1%).

Defender of the Fatherland Day on February 23: history, day off, congratulations

How Russia will celebrate the professional holiday of servicemen

On the eve, February 20, "Izvestia" got acquainted with the results of a survey by Post Bank and found out how much Russians spend on gifts for Defender of the Fatherland Day. It was noted that about half of respondents - 47% - will spend up to 3 thousand rubles on gifts. 22% of respondents will allocate from Br3 thousand to Br5 thousand and more than Br10 thousand for these purposes, respectively. Another 9% planned to spend from Br5 thousand to Br10 thousand.