Experts have told about the most popular corporate gifts for employees

Every third company plans to increase spending on employee gifts for holidays in the coming year. This was revealed by experts from Bitrix24, an online service for business management, and Golden Apple, a beauty retailer, who organized a joint survey on the preferences of Russian businesses in the area of gifts for employees.

According to the survey results, companies consider gift cards and certificates to be the most popular gifts - more than half of companies (52%) give them to employees, and they remain consistently at the top of the popularity list among corporate gifts.

In 35% of companies believe that the best gift for the team is joint leisure, in 33% of cases employees receive merch as a gift, in 25% and 19% respectively employees receive gastronomic gifts and company products.

According to the survey, the most popular reason to congratulate employees is New Year's Eve - 75% of companies give gifts to employees on this holiday. The second and third places are occupied by the Defender of the Fatherland Day and International Women's Day: 55% of companies give gifts to the staff on March 8, and 49% - on February 23. Among other popular reasons for giving gifts to employees, respondents also named the company's birthday, fulfillment of the annual plan, and completion of a major project.

Last year 18% of companies gave gifts to employees once a year, 21% - 2 times, 19% - 3 times. More than 5 times in a year, 18% of companies gave gifts to employees. In 2025, 84% of companies will give gifts on the same occasions, 11% plan to give gifts more often, and only 5% less often.

In 2024, 20% of companies will spend less than 1,000 rubles on a gift for one employee, 38% - from 1,000 to 3,000 rubles, 23% - from 3,000 to 5,000 rubles, and 19% - more than 5,000 rubles. 36% of companies plan to increase spending on employee gifts in 2025. 56% of respondents said that spending on gifts in their company will not change compared to last year, and only 8% intend to save money on this item of expenditure.