Point of attraction: why it is profitable to invest in resort real estate right now

Advertising. LLC NW Residency Roschino. TIN 7814778868, Project Declaration No. 47-001085 dated 04.12.2024, Token: 2VfnxvbMgXS

One of the promising trends in the real estate market in recent years is the development of the recreational sector, when Russians purchase housing, including service apartments, for rent, thus becoming co-investors. On how experts assess the effectiveness of investments in resort real estate in inflation - in the material "Izvestia".

Instead of profitable houses - apart-complexes

According to market experts, the format of resort real estate is new, but the demand for such real estate in Russia is growing. It allows you to live surrounded by services, but not to rent, but to own such real estate. In particular, this applies to service apartments. Both tenants and investors are interested in this type of real estate. The predecessors of service apartments were income houses. Such housing is rented for a short or long term. In modern complexes there is a developed infrastructure, as in residential urban areas, and residents of apartments are available round-the-clock hotel service.

Such real estate is considered as a place for own residence - short or long term, and as an object for investment and renting. Thus, according to the company "Metrium", the share of investors in the market of service apartments can reach 30% depending on the specific project and class of object, this is explained by the stable profitability against the background of high demand from tenants - you can with minimal involvement to provide a passive income.

According to Strategy Partners research, depending on the geography of residence, 8-11% of respondents are highly interested in buying resort apartments, and 70-78% are ready to consider such an opportunity if there is an interesting offer. A considerable number of respondents are not averse to buying resort real estate for investment purposes: 41% of potential buyers plan to purchase housing for rent.

Tourism as a driver of development

A survey conducted before the start of the summer season-2024 by the service "Work.ru" and "Sber Life Insurance" showed that 72% of respondents who were planning a trip for the summer were going to travel within Russia. This is also confirmed by last year's VTsIOM survey, which noted the continued growth of domestic tourism, in particular, travel inland.

According to Olga Shirokova, partner of NF GROUP, the driver of service format development in recreational locations will be "the current stable trends in the development of domestic tourism, including recreation in their region, within automobile accessibility".

- Buyers' interest in resort housing may also grow against the background of restrictions on the purchase of real estate abroad, due to which the target audience of such a product will be replenished with residents of Moscow and other regions, - says Shirokova.

Vladimir Sergunin, partner of Nikoliers, agrees with the fact that against the background of decreasing investment attractiveness of traditional residential real estate, the resort format (which includes private apartments) is becoming one of the most interesting, and Nikoliers partner Vladimir Sergunin.

- The yield can be estimated at 9-15% per annum. New projects are appearing in the country, the concept of which is not inferior to the best world resorts. On average, construction takes two-three years. And the demand for this format is steadily growing, there is not even enough supply, - he emphasizes.

As Olga Shirokova notes, resort real estate can be divided into housing - apartments or apartments purchased for own country residence, permanent or temporary/seasonal, more "urban" analog of a summer cottage, and service apartments - a ready-made investment product purchased for the purpose of further organized renting by transferring the lot to a management company.

The Northern Capital starts and wins

So far the market of service apartments in Russia is small - according to experts' estimates, there are only dozens of projects for the whole country. And St. Petersburg stands out on it, which is not surprising, as the flow of tourists to the Northern Capital and the region is constantly growing. Thus, in the first nine months of last year, St. Petersburg was visited by 8.7 million tourists, which is 11.5% more than for the same period in 2023. And this in turn increases the demand for service housing - in the city from January to September 2024 sold about 2.4 thousand apartments, it is 14% more than in the three quarters of 2023, and 55% of sales were for service projects.

According to Olga Shirokova, partner of NF GROUP, in St. Petersburg and the Leningrad Region the resort real estate market is still at the initial stage of development.

- As of January 2025, the primary market of resort housing is represented by four objects, service resort apartments - two. At the same time, in the medium term we expect an increase in the supply of resort format in the region, - emphasizes the expert.

Among the few modern complexes of apartments there are already world-class projects, to invest in which, according to experts, it makes sense to invest right now, because as analytics shows, resort real estate will continue to grow in value, and this, in turn, contributes to the increase of investors' capital.

In the forest with urban comfort

One of the objects that, according to experts, it makes sense to pay attention to is "Roschino Residence" in the resort area of St. Petersburg, 46 kilometers from the city. The concept of this complex combines picturesque location, urban infrastructure, high level of service and security.

In its essence, "Roshchino Residence" is an ecological resort and premium class country residences located in the heart of the Karelian Isthmus among the relict coniferous forest with a view to the Roshchino Lake with a sandy beach.

- Realizing such a large-scale project, we operate, first of all, by the following factors, - says Georgy Rykov, the shareholder and the inspirer of the project "Roshchino Residence". - This is a premium product of a new format of real estate, combining modern trends in the uniqueness of location (in fact, it is a natural reserve), excellent logistics (proximity to the metropolis and airports), excellent architecture, the possibility of organizing recreational and sports activities. Plus investment attractiveness, consisting both in capitalization and in the possibility of transferring residences under the management of the leading operator of the hotel chain Cosmos Hotel Group and receive a guaranteed income.

The territory of 17.6 hectares will accommodate a five-star hotel Roshchino Residence. Cosmos Collection" with fitness center, swimming pool and SPA, restaurant complex with view terraces, bath complex with font, Beach Club with thermae, preventive medicine clinic, children's educational center, play space and carousel, ve, sports ground and sports coordination center, show-zone for performances and musical evenings, ennobled blue pond with live fish and much more for life and recreation. In walking distance ski resort, summer camp, zoo, hippodrome, landscaped beach.

To get into "Roschino Residence" is possible only through a smart system Face ID or personal BLE-tag. The entire perimeter of the project, the adjacent territory, elevator halls, staircases - under round-the-clock video surveillance and control of modern security systems. The private area is additionally patrolled by physical security.

Convenient for living - profitable for investment

Why are investments in the purchase of such apartments as offered by "Roschino Residence" profitable?

- In our difficult times, when projects of this type do not enter the market, it is the only opportunity to save your savings and provide yourself and your loved ones with a quality world-class vacation in the resort location of your country, - says Georgy Rykov.

To make the entrance to the project as comfortable as possible for investors, individual conditions are provided. It is possible to purchase residences in installments, with a comfortable payment schedule for the client. In case of 100% payment a personal discount is available. Also buyers are offered a complimentary discount for booking after a meeting in the sales office (certificate), which is summarized with other special conditions.

Experts note the high potential of the project and its social significance in the development of the recreational segment of the Leningrad region and a new round in the development of the resort village of Roshchino, which is famous for its rich and interesting history. At the end of the XIX century it was home to dachas and villas of Russian aristocrats, and the place itself was a favorite vacation spot for the cultural elite of that time. Now this place can become a new point of attraction for those looking for a high level of comfort and a club format of life.

According to experts, the prospects for resort real estate development are largely determined by the growth dynamics and structure of domestic tourism, a segment which is now steadily growing in Russia and to which much attention is paid by the state and private capital.

- But, of course, a lot depends also on the largest premium projects themselves. - If the level of service will be presented, which is declared and to which the demanding audience is already accustomed, then success is virtually guaranteed.

And, you must agree, waking up surrounded by centuries-old ship pines is already a reason to learn more about Roschino Residence.