In January, new buildings were bought 5% cheaper than the price in the ad

In January, new buildings in cities with a million inhabitants were bought 5% cheaper than the median price in the advertisement. This conclusion was reached by analysts of the services "Yandex Nedvizhimost" and "Pulse of Sales of New Buildings", who analyzed the cost of 1 sq. m. in ads for sale of new buildings in Russian megacities and compared it with the price when buying real estate.

Apartments at a price significantly lower than the city average were bought in January in Novosibirsk, Volgograd, Chelyabinsk and Yekaterinburg: here the difference between the price of a "square meter" in advertisements and transactions amounted to 14% and more.

"We cannot but note the trend towards more active application of discounts and special conditions by developers. These discounts may also be relevant for projects with an early delivery date, because it is more profitable for developers to offer a discount than to keep unsold balances on the balance sheet after commissioning," explained Izvestia. Evgeny Belokurov, commercial director of Yandex Real Estate service, explained to Izvestia.

In the top 5 cities for the largest number of transactions with new buildings included Moscow (about 6.2 thousand sold apartments with a total area of more than 300 thousand square meters. m), St. Petersburg (about 2 thousand transactions, more than 73 thousand square meters. m), Yekaterinburg (about 1.3 thousand apartments with a total area of about 70 thousand square meters. m) , Rostov-on-Don (about 900 transactions and 41 thousand square meters of sold housing) and Krasnodar (about 800 transactions and 38 thousand square meters. m).

"Sales volumes in new buildings are holding at a good level, but it is important to realize that important changes are taking place in the market. A large volume of lots is sold in installments, which affects the filling of escrow accounts and the potential growth of project financing rates. Each developer is looking for its own solution to this economic problem, so along with installments, we see a surge of promotional offers and more favorable purchase terms for customers without borrowed funds," - explained the head of the service "Pulse of Sales of New Buildings" Artem Sovetnikov.

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February 5, it was reported that every eighth Russian respondent (12%) plans to start saving and saving money for an apartment in 2025. This is stated in the results of a survey by Level Group.