Pay TV trends to be discussed at CSTB.PRO.MEDIA 2025 forum

On February 25, the CSTB.PRO.MEDIA forum will host two industry landmark events dedicated to pay TV. Business events will be held in LOFT HALL №2,3 (Leninskaya Sloboda St., 26, page 11). Traditionally, representatives of leading media holdings, broadcasters, operators, analysts and experts will be invited to the presidium.

At the panel discussion "Pay TV. What Moves the Market in 2025" speakers will summarize the results of last year's work, discuss the impact of legislation and government initiatives on the pay TV market, identify ways of more effective interaction between operators and broadcasters in 2025, and formulate trends for the next 2-3 years.

The session "Also TV. But Different" is devoted to expanding the boundaries of TV. Is interest in TV falling due to the growing consumption of Internet content or is this a myth? How do people watch TV channels on the Internet? How similar and how different are the audience of linear TV and those who watch content online? What devices are used for online viewing in the first place?

The session "Pay TV. What's Driving the Market in 2025." Speakers will discuss such topics as the impact of legislation and government initiatives on the pay TV market. Operators and TV channels - how interaction is built. The situation on the market from the operator's point of view and from the point of view of TV channels. Broadcasters and operators in search of new ways of monetization. How to make cooperation more effective.

There will also be a session "Same TV, but different", which will discuss the topic of distribution and monetization of TV channels on the Internet. TV on online platforms: how are people watching, what and how much? The speakers will also discuss online applications.