Two thirds of Russian women give themselves gifts

The majority of women in Russia (68%) believe that it is important to make themselves happy. Two thirds seek to encourage themselves with gifts, while the rest choose their favorite activities, such as watching movies and TV series, listening to music, reading books and others. This follows from the results of a survey conducted by the jewelry chain "585*GOLD".

The top three most popular gifts for themselves were cosmetics (83%), clothes, shoes (72%) and jewelry (58%). They are followed by goods for hobbies (47%), for the home (24%) and gifts-emotions (16%). Russian women choose new knowledge, for example, educational courses (11%) and perfume (8%) the least frequently.

When asked about the amount of a gift, the majority of respondents (28%) indicated a range from 3 to 5 thousand rubles. 17% of respondents equally spend more (from 5 to 10 thousand) and less (up to 1 thousand). Gifts worth from 10 to 30 thousand rubles are ready to buy about a quarter of respondents, from 30 thousand and above - only 6%.

Many Russian women (39%) name holidays and significant dates as the main reason to please themselves. For a quarter of women the reason is significant personal achievements, for example, a new position at work. Every tenth woman buys herself something just to lift her spirits. At the same time, about 30% of respondents believe that there is no need for a reason at all.

Every fourth respondent noted that she does not receive gifts from relatives and friends - she only buys them for herself.

Most often respondents (43%) make a list of desired items so that the giver can choose according to his/her taste and budget. One fifth of Russian women prefer to receive monetary gifts, and only 16% would be happy to receive one big gift from all their relatives and friends. Only 11% of respondents are ready to entrust the process of choosing gifts to friends or relatives, and gift certificates turned out to be the least popular format.