Analysts told about the average cost of a gift for Valentine's Day

A bouquet of flowers on the eve of Valentine's Day Russians bought for 2,483 rubles, which is 36% higher than last year's figures. This conclusion was reached by ATOL analysts, who conducted a study based on impersonal sales data of 0.6 million checks for February 2024 and 2025. The data were reviewed by Izvestia on February 14.

According to the analysts' study, a mug as a presentation cost Russians an average of 246 rubles. (+16%), and a traditional valentine as a gift was purchased for an average of 39 rubles, which is 5% cheaper than in 2024.

The median price of a box of chocolates in January-February 2025 amounted to 381 rubles. (+4%), and for bars of gift chocolate - 217 rubles (+9%).

Those who decided to give their second half a smartphone on average bought it for Br16.5 thousand.

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Earlier, February 12, it was reported that most of the surveyed Russians (54%) spend February 14 in the usual rhythm: work, home, TV series. At the same time, 22% of girls please themselves with pleasant trifles - shopping or sweets, and 15% of men are actively using dating apps in search of a companion. There are also those who save themselves from loneliness through work and sports: 11% of men and 7% of women. This follows from the results of a study by the dating service Mamba.