Sergunina invited Moscow entrepreneurs to a conference on online commerce

The conference "Electronic commerce: solution and practice" will be held for the capital's entrepreneurs on February 17. It will be organized on the platform "Digital Business Space". Speakers will tell how to start cooperation with online platforms and increase product sales, said Deputy Mayor of Moscow Natalia Sergunina.

"The program includes speeches by representatives of large companies and marketplaces, workshops and master classes. At practical classes experts will analyze successful promotion strategies and help to solve business problems of participants", - she said.

Registration is open on the city portal "Small Business of Moscow".

The conference will be part of a comprehensive training program, which will be continued by a course of three webinars. They will be held from February 18 to 20. The first one will be devoted to attracting customers, the second one - to popular goods in online stores, the third one - to design and promotion of cards on marketplaces.

According to Sergunina, for the last three years the number of small and medium-sized enterprises of the capital, which are engaged in online trading, has grown almost one and a half times. Entering online marketplaces allows local brands to increase profits and expand the geography of sales.

For example, this is actively used by participants in the Made in Moscow program. Last year, residents of the project sold more than 370,000 goods worth 750 million rubles on the three largest online platforms in Russia.