Rosneft brand recognized as the most expensive among Russian oil companies

Rosneft's brand was recognized as the most expensive among Russian oil companies. Its value at the end of 2024 was estimated at 1.37 trillion rubles, which is the third place in the top 100 domestic companies, according to the rating compiled by the Brandlab consulting agency.

The valuation consisted of several stages, including determining the royalty rate and analyzing the strength of the brand and discounting cash flows. In addition, projections of the brand's future cash flows were made and converted to present value using the discount rate.

According to Brandlab's press release, Rosneft's high valuation is due, among other things, to its wide network of gas stations and high revenue figure. "Gas stations provide access to mass consumers, allow building loyalty programs and generate additional income by offering related services," the agency said.

"Rosneft has the largest retail sales network in Russia, including about 3,000 filling stations and filling stations. The company's geography covers 61 regions of Russia. The filling stations offer customers a wide range of goods and services, from stores and cafes to roadside services. The company also has a loyalty program "Family Team".

The TOP 100 Most Expensive Brands in Russia rating is an independent research conducted by Brandlab, a brand consulting company, starting from 2024. All data is collected from public sources, as well as through sociological surveys. The aggregate value of brands in the top 100 amounted to 18 trillion rubles. Almost 80% of them came from six industries: oil and gas - 25%, banks - 20%, retail - 16%, online services - 9% and telecom - 6%.