CSTB.PRO.MEDIA 2025 strategic session program announced

The main event of CSTB.PRO.MEDIA - Strategic Session "The Role of the Media Industry in the Current Situation. Russian content at home and abroad". The event will open the business program on February 25 and will set the tone for the whole Forum. Leaders of the telecom and media industry, heads of holding companies, TV companies and online cinemas, representatives of specialized ministries and departments are invited to the presidium. Experts will summarize the results of 2024, touch upon the topic of new regulatory initiatives in the media industry, talk about the impact of market mechanisms and how to balance content production in an overheated market, discuss the main trends for the promotion of Russian content in the country and abroad in 2025.

Moderator: Denis Kuskov, CEO of Telecom Daily.

Questions for discussion:

- Media consumption: changes, trends, growth points

- Changes in legislation: three percent tax on advertising and other laws

- The role of the state in the creation and promotion of domestic content in the domestic market

- Promotion of domestic content in foreign markets: BRICS, EurAsEC and others

- How should players behave in a market overheated by money: should they pause or keep pumping money into the market?

- Cobranding products of TV channels and online cinemas

- Overpaying for content creation due to staffing shortages. Are there government or market programs that will solve this issue?

Invited to participate are:

- A representative of the Ministry of Digital Development, Communications and Mass Media of the Russian Federation

- Representative of ANO "IRI"

- Yuliana Slascheva, Chairman of the Board of Directors of the Soyuzmultfilm studio, General Director of the Gorky Film Studio. M. Gorky Film Studio

- Yulia Golubeva, Deputy Director General, Gazprom-Media Holding JSC

- Dmitry Borisov, General Producer, Channel One. World Network"

- Dmitry Pashutin, Chief Strategy Officer, National Media Group

- Anton Volodkin, General Director, WINK

- Gavriil Gordeev, General Producer, Okko

- Vladimir Trunov, Director for Work with Government Authorities, Tricolor

- Igor Khomsky, Director for Industry Relations, MTS Media Holding Company

- Ksenia Achkasova, Executive Director, Mediascope.

The session will be held on February 25 from 11:00 to 13:00 in the MONTBLANC hall in LOFT HALL № 2,3 (Moscow, Leninskaya Sloboda St., 26, page 11).