Retailers and milk producers have started price negotiations

Retail chains are considering notifications from several major producers of dairy products (milk, cottage cheese, sour cream, yogurt) about price increases for their goods, which are scheduled for February. Such companies as "Wimm-Bill-Dann" (trademark "Domik v rustic"), Health&Nutrition (brand "Prostokvashino", "Aktibio"), Ehrmann, "Savushkin Product", "Milk Whale" (Milk on) have sent the corresponding documents. Izvestia has familiarized itself with the letters.

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How much cheaper socially important goods will become and where you can buy them

The applications for increase are thoroughly checked by retail chains for reasonableness, some of them are still under consideration. About this "Izvestia" told the Chairman of the Presidium of the Association of Retail Trade Companies (ACORT) Igor Karavaev.

"Retailers do not always accept the increase in full, as well as negotiate with suppliers on the implementation of promotions and delays in acceptance. Retail prices in retail chains are indexed slower than purchase prices, so price changes on store shelves will be smoother," he said.

Now retailers keep minimum markups from 5% to 10% on a number of positions in the dairy category: the largest chains have reduced markups on more than 500 items of socially important goods, including sour cream, cottage cheese, ryazhenka, kefir, Karavaev added. In company stores the cost of 1 liter of drinking milk "first price" (the most budgetary) is about 72 rubles, which is 27% lower than the average price in the country, taking into account all formats of retail trade.

The increase in prices for dairy products is a forced measure, Ludmila Manitskaya, head of the Dairy Union, told Izvestia. Producers are making efforts to restrain the growth taking into account the high social importance of these goods. She added that there is a general increase in the cost of its production - on fodder, electricity, transportation costs, inflation also affects. There are also positive factors: the Mercury traceability system is working in the market, which means that it is gradually whitening, and falsification is now more and more difficult to produce. As a result, more raw materials are needed for legal production.

The Ministry of Agriculture recognized the increase in production costs, but noted that the dairy industry is one of the most supported in the agro-industrial complex. The FAS said that they monitor the situation and in case of unreasonable price increases can apply measures of response.

Read more in the exclusive material of "Izvestia":

Curd news: retailers and milk producers have started negotiations on prices