Beauty salon services rose in price by 15% in January

In January 2025, prices for services in beauty salons increased by 15%, the average check increased from Br15.8 thousand to Br18.2 thousand compared to the same period a year earlier. At the same time for the whole 2024, the increase in cost amounted to 25%. These are the data of the study of transaction checks of analysts of the company LIFE PAY, which were familiarized with "Izvestia".

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"Last year, Russians increased spending in beauty salons by 25% compared to 2023: the average check increased from 15.3 thousand to 19.1 thousand rubles. In the first month of 2025, it jumped by 15% - from 15.8 thousand to 18.2 thousand rubles compared to the same period a year earlier," - said in the study.

The price growth trend was confirmed to "Izvestia" by business representatives.

Prices have indeed increased since the new year, indexation took place before the holidays, added Vera Makerova, deputy general director of the federal network of beauty salons "Tsirulnik Kommersant".

"Business, of course, everyone has a different way: someone works on the consumables of the salon, someone - on the materials of the master. But absolutely everything has gone up in price. In addition, rent has increased in price," she explained.

According to her, salons are switching to Chinese goods and thus trying to curb pricing, but the demand for services is still falling and there are fewer and fewer visitors.

Read more in the exclusive material of Izvestia:

Full expense: beauty salon services in January rose in price by 15%