CEO of LIFE and SHOT spoke about the future of the Russian media market

Journalism today is more than just text. It is a synthesis of technology, analytics and creative thinking, which requires media professionals to be flexible and have a deep understanding of the audience. Denis Arapov, General Director of LIFE and SHOT, spoke about this in an interview with New Media Workshop, sharing his views on the transformation of the industry and the key principles of a successful editorial office.

According to him, the media market continues to change, but one thing remains constant - the need for reliable information. "People will come to resources where data is verified and journalists have fact-checking skills. Today our profession is at the intersection of technology and philology, and without knowledge of SEO, promotion algorithms and monetization mechanisms, it is difficult to remain competitive," Arapov stressed.

He paid special attention to the approach to the work of the team. LIFE and SHOT is a fusion of traditional journalism and new media: "We communicate in some unique way, complement each other, create new formats. It is important that employees feel part of the team and that their ideas are realized. This is not only a question of salary, but also of an environment that fosters creativity."

One of the successful examples of the team's work was the SHOT Check project, which deals with investigations in the interests of consumers. Arapov said that one of the main tasks in his new position was to understand internal processes and motivate employees: "We changed our approach, revised the format of work, and as a result, the project has shown rapid growth in terms of citations and coverage".

In his opinion, the future of the media market largely depends on flexibility and willingness to experiment. "We live in the post-truth era, where journalism has to combine the incompatible. It is impossible to predict what formats will shoot up in 5-10 years. Not so long ago, everyone said that print media would disappear, but they remain - albeit becoming an elitist consumption of information. It is the same with television: the new generation wants to see themselves leading on the screen, and this demand will not go anywhere", - concluded Arapov.

The interview took place within the framework of the educational program "New Media Workshop", in which leading industry experts share their knowledge and experience with young professionals. Program participants receive practical skills in media communications, PR, content creation and strategic information management.