Russians have become more likely to buy wedding rings

In Russia in 2024, sales of wedding rings in 2024 increased by 31% compared to 2023, according to the data of the analytical center Sokolov, which were reviewed by "Izvestia" on January 30.

The leader in terms of demand growth was Saratov (+82%), the second place was taken by Volgograd (+73%), and the third - Krasnodar (+66%). Ufa (+65%) ranked fourth, and Kaliningrad (+60%) took fifth place. Among such jewelry, the most popular were items made of gold (+4%), silver (+9%), red (+4%) and white gold (+8%).

At the same time, sales of engagement rings in the country increased by 32%. The highest growth was recorded in Sochi (+91%), Volgograd (+85%), Saratov (+73%), Krasnodar (+59%) and Kazan (+44%). The most preferred materials were gold (+6%), silver (+47%), white gold (+12%) and combined gold (+21%). Of the inserts, phianites and diamonds were the most popular.

"In the Year of the Family, we saw a particular rise in interest in wedding themes - Russians purchased engagement and wedding rings for more than 4.7 billion rubles. This shows that government support for family values resonates with people. Traditionally, the peak of sales fell on the summer period, and the growth compared to last year amounted to more than 30%", - said SOKOLOV Product Director Elena Rakutina.

Earlier, on January 22, it was reported that in 2024, Russians in 2024 increased spending on jewelry made of precious metals, as well as watches by 47%. This follows from the data of Post Bank. According to the assessment of the credit institution, the increase in spending on jewelry is also due to the fact that many Russians consider such purchases as an investment, because jewelry often grows significantly in value from year to year.