On February 25, the CSTB.PRO.MEDIA forum will host a session on trends in interactive advertising

On February 25, the CSTB.PRO.MEDIA media industry forum will host the session "Trends in Interactive Advertising. Evolution of tools". The business event will be held in LOFT HALL № 2,3 (Leninskaya Sloboda St., 26, page 11).

The market of interactive advertising is developing rapidly. To keep up with the times, it is important to understand the key directions of the industry development. At the session, industry experts will discuss the trends of the interactive advertising market in 2025, talk about how AI technologies and predicative advertising make digital communications a popular channel for promotion, and talk about new advertising products.

The moderator will be Andrey Grigoriev, CEO & Co-founder, getads/GetShop.TV, co-chair of ARIR's Digital Video Ad Committee.

The session includes:

• Andrey Boyarinov, CEO, MediaHills
• Victoria Radetskaya, Commercial Director, Digital Alliance
• Vadim Grechishkin, Director of Advertising Products, EVEREST Sales House
• Vladimir Kozhin, development director, getads/GetShop.TV
• Ilya Karepin, Head of Product and Innovation Department, NSC.

To attend the session and the business program of the forum, it is necessary to register on the event website https://www.cstb.ru/.