"Pyaterochka reported growth in the number of franchise stores

The number of franchise stores "Pyaterochka" increased by 53% by the end of 2024 - up to 487. This was reported in the press service of the retail chain.

According to the company, over 8 thousand applications for the opening of new stores were received last year. Most of the applications fell on Moscow, Moscow and Leningrad regions, as well as Krasnoyarsk region. In 2024, the partners opened 172 Pyaterochka stores, bringing the total number of franchise outlets to 487.

As the retailer noted, the leader in terms of the number of stores opened was the Moscow region, where more than a third of all new franchise outlets were opened. Also actively launched stores in Leningrad (21 pcs.), Volgograd (13), Vladimir (10) and Kaluga (7) regions.

The chain entered the Republic of Sakha (Yakutia) under the master franchise program. A franchising program was also launched to attract entrepreneurs in the Far East.

As part of the expansion of the franchise network, Pyaterochka started cooperation with 79 new partners who have already opened their first store or are in the process of opening one. As of today, the total number of partners is 174 entrepreneurs from different regions of the country. Each partner has an average of about five franchise outlets, 52% of franchisees operate more than two stores.

According to Mikhail Koltsov, Director of Franchise Development Department of Pyaterochka, last year "was a breakthrough year" for the chain's franchising. In particular, an online platform was launched for its partners, where in real time you can "monitor the work of stores, analyze business indicators, get detailed reports, as well as order HR services - from recruitment and evaluation to staff training". As Koltsov noted, franchisees are "already actively using" this tool.

Also in the company canceled that in the goals for 2025 - to open more than 400 stores of the network under the franchise.