Dealers said there are no discounts on cars when there is an excess in warehouses
Dealers and automakers will not be able to reduce prices for new cars in Russia, as the margin stock is exhausted due to the high cost of financing and new rates on utilization tax. This was reported by Renat Tyukteev, Director of New Car Sales at Avilon AG on January 20.
At the same time, according to Tyukteev, stocks in warehouses are designed for four to five months of sales. If the market grows, this volume will be enough for only three-four months of trading. The first half of the year is planned by 80%, taking into account the logistical terms of deliveries from abroad, he said.
Dealers are interested in stimulating demand, but do not have the resources to do so. The reasons are the decrease in the cost of the car against the background of the tightening of the monetary policy of the Central Bank, the increase in the key rate and indexation of the utilization fee, indicated in the press service of GC "AutoSpecCenter". In turn, the director of the department of new cars of the company "Rolf" Nikolai Ivanov explained that cars will only become more expensive due to the increase in the rate of utilization fee from January 1 and changes in the currency market.
"It can be unambiguously summarized that now is a favorable time to buy a new car, because prices will rise, and at the moment you can still "catch" the old cost," Ivanov emphasized in a conversation with "Rossiyskaya Gazeta".
January 16, it was reported that the Russian car market by the beginning of 2025 in the warehouses of dealers, distributors and suppliers accumulated a large number of new cars, enough volume for 4-6 months of sales. According to Andrei Olkhovsky, General Director of Avtodom dealership holding, the situation at the end of last year was very negative. The largest volume of cars piled up at volume-forming brands, which could not stop deliveries quickly.
