Experts have predicted the situation on the primary real estate market in 2025

Developers of mass and business segment real estate projects may continue to reduce prices in the first half of 2025, Ruslan Syrtsov, Managing Director of Metrium, told Izvestia.

He specified that price growth in the primary market is primarily stimulated by significant inflation on construction materials, equipment and services, labor shortage, the rise in the cost of project financing and bridge loans, plots and procedures for changing the type of permitted use of land.

"However, the impact of these factors is seriously offset by the high key rate, inaccessible market loans, and the abolition of preferential mortgages, which leads to an outflow of clients, especially in the market of new buildings of comfort and business class. As a result, developers of mass and business segment projects, in my opinion, will continue to adjust prices downward in 2025, setting a discount on a wide pool of lots. But there will not be a sharp reduction in prices, as developers need to fulfill financial obligations to banks and maintain at least a small margin", - said Syrtsov.

In turn, the commercial director of Optima Development Dmitry Golev suggested that the size and number of discounts in new buildings of mass segment and business class will not grow.

"Probably, the key rate in Russia has reached a plateau. This is evidenced by the decision of the Central Bank (RF Central Bank. - Ed.) to maintain its value in December 2024. In addition, the regulator began to more actively apply alternative mechanisms of inflation targeting. Accordingly, the size and number of discounts in new buildings of mass segment and business class will not grow", - he said.

Nevertheless, according to him, buyers will still have the opportunity to buy apartments with discounts until the regulator reduces the level of the key rate to comfortable values. At the same time, developers of premium and elite projects in 2025 will be able to regularly raise prices, as their customers have already reoriented from housing loans to installment programs and prefer to invest in liquid real estate assets rather than keep funds on deposit.

Earlier, December 26, it was reported that the average Russian on his annual salary can buy about 4 square meters on the primary real estate market. The most affordable were new buildings for residents of Chechnya, Yamalo-Nenets Autonomous District and the Vologda region. This is stated in the results of a study by KEY CAPITAL.