Fonbet talks about charity work

Fonbet has transferred more than 350 million rubles for charitable purposes in 2024. The money went to funds that help people with disabilities and rare diseases, as well as victims of emergencies, the press service of the organization noted.

Most of the activities took place at major stadiums and sporting events. This approach allows to attract a mass audience to charity.

"Our goal is not just to donate funds, but also to draw people's attention to social problems, to develop the culture of charity in Russia. It is very important for us to help not only large well-known organizations, but also small regional foundations. As a rule, they have fewer opportunities to convey information about their activities to the mass audience and, as a consequence, less financial support," said Valeria Kupina, Deputy Director for Marketing, PR and Social Projects at Fonbet.

Traditionally, most of the funds were raised at soccer and hockey matches - 140 million rubles. At Fonbet matches of the Russian Football Cup the number of spectators was multiplied by 100, 200 and 300, and the resulting amount was sent to charity.

During the "Goal Transfer" campaign, which was held jointly with the KHL and the Adaptive Hockey Federation, every puck thrown in the KHL was converted into 1,000 or 2,000 rubles. These funds were used to support children's adaptive hockey.

Another important project is "Football Helps" with the Russian Football Union and LizaAlert. Soccer players went to the matches wearing t-shirts with orientation signs. Thanks to the wide coverage, 10 missing people were found during the project.

In addition, in 2024, the company implemented a large-scale social project to build ten inclusive sports grounds in Moscow. All simulators and equipment at the new sports facilities were manufactured so that people with disabilities could exercise in the most comfortable conditions. In 2025, the project will become all-Russian.