The most popular domestic tourism destinations in 2024 have been named

The most popular travel destinations in Russia in 2024 are the resorts of the Krasnodar Region. They account for 59% of the total volume of tour bookings, according to the booking data of the national tour operator Alean, which were reviewed by Izvestia on December 25.

The second place is occupied by Caucasian Mineralnye Vody with 16% of bookings, the third place is occupied by Crimea (5% of bookings). Also in demand were Moscow and the Moscow region (3% of bookings), Altai (3%), St. Petersburg and the Leningrad region (2.5%), and Kaliningrad and the Kaliningrad region (2%).

"The main positive trend in the Russian tourism market can be called the continuing growth of interest in traveling around their country. Russians are not ready to give up traveling, despite the rise in prices, which averaged 20% this year. In general, the demand for domestic travel increased by 11% compared to 2023", - said the commercial director of the National tour operator "Alean" Oksana Bulakh.

At the same time, she noted that against the backdrop of the rising cost of the transport component of the tour continues to grow the number of auto tourists and reorientation of travelers to rest in their own and neighboring region - rest outside the city and short weekend trips to small towns.

"In the summer, demand for short trips - one to three nights - grew 14.7% year-over-year in 2023. An additional incentive for short trips was the development of event tourism - gastrofestivals, concerts, exhibitions and other events," the expert added.

Also, according to her, one of the interesting trends is an increase in requests for new ideas for trips to locations where tourists have already been, as well as for tours that allow you to observe seasonal natural phenomena.

"For example, in July-August, demand for trips to lotus fields in the Astrakhan region increased by 28% relative to 2023. At the end of summer, travelers were twice as often interested in destinations where you can observe the golden autumn," - specified Bulakh.

According to the tour operator, the most popular type of tourism among Russians remains beach vacation in summer and in the velvet season. Travel to the sea in Russia accounts for half of bookings in 2024. Demand for beach tours increased by 18% compared to 2023. The most popular destinations are the resorts of the Krasnodar Territory and Crimea.

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Tourists are also interested in trips for treatment and recovery (30% of bookings). Most often this year they chose sanatoriums in the resorts of Caucasian Mineral Waters (42%), Krasnodar Territory - 19%, Moscow Region and the middle belt (7%), Belokurikha, Bashkiria, Tyumen Region (2% of bookings each).

In addition, experts noted that in the segment of excursion tourism the most booked destinations were St. Petersburg (22%) and the Kaliningrad region (18%). Tours to the North Caucasus and Golden Ring tours accounted for 10% of bookings. In terms of city hotel bookings, the most popular destinations were St. Petersburg (40%), Moscow (19%), Kaliningrad (17%), Kazan (12%).

At the same time, the cost of traveling in Russia in 2024 increased on average within 20%. According to the tour operator, the most budget-friendly were beach tours to Crimean resorts (the average check - 79,359 rubles for 9.7 days) and the Azov coast (46,084 rubles for nine days).

Earlier, December 23, it was reported that more than 80% of Russians planning trips for the New Year holidays, give preference to domestic tourism. This is stated in the results of the study "SberStrakhovanie". Among the most popular destinations are Moscow (this city was chosen by 19% of respondents), St. Petersburg (13%) and the Black Sea coast (12%).