Tricolor electronics flew into space

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The operator, in cooperation with Roscosmos State Corporation, has launched headphones under its own brand into airless space. This event opens the company's anniversary year - Tricolor will celebrate its 20th anniversary in 2025. The space era for Tricolor began much earlier, and now the company is demonstrating a new level of reliability of its services and products.

The headphones arrived aboard the ISS on September 11, 2024 in the stowage of the Soyuz MS-26 manned spacecraft. For 100 days now, the headphones have been in orbit.

Space has always been a place of advanced technologies that help realize the boldest plans of mankind. Our country paved the way to the world of planets and stars, and Tricolor opened access to it for millions of people with the help of satellite TV. It was space that served as inspiration for the company's new creative framework: fairy-tale escapism was replaced by communication that is as realistic as possible and close to the target audience of the business.

In the summer of 2024, Tricolor's brand ambassador was pilot-cosmonaut Sergei Korsakov, who took part in shooting a series of videos about the operator's products and services. He also became the hero of the winter PR-campaign about new set-top boxes, TV sets and Maximum subscription in a number of mass media. The cosmonaut told the publications how they celebrate New Year on the ISS: they fix the Christmas tree upside down, make cakes from accumulated cookies and play the harmonica.

The video production for Tricolor's New Year advertising campaign was supervised by Klim Shipenko, director of the revolutionary movie "Challenge", who himself has been in orbit.

"Launching headphones of our own production into Earth's orbit is a kind of technological manifesto, a symbol of renewal. With this project we open a big campaign timed to the 20th anniversary of Tricolor. Our business is inextricably linked with space: we bring space technologies to Earth to make customers' life interesting and comfortable. Now our headphones are flying at the first space speed, which means that we have managed to conquer a new peak. And their mission doesn't end here," says Alexey Nikitin, Tricolor's marketing director.

Recall that now the line of user electronics "Tricolor" includes TVs, projectors, video surveillance systems, smart home, satellite equipment sets and other products of the Russian brand. The assortment of the product portfolio is constantly expanding.