Children to be banned from being shown in junk food ads
In Russia, it is proposed to ban the use of children in the advertising of goods with a high content of sugar, fat and salt. With such a request to Deputy Prime Minister Tatyana Golikova appealed to the State Duma deputy from "United Russia" Boris Gladkikh.
"According to the Ministry of Health of the Russian Federation, today more than 6% of Russian children are obese, and one in five is overweight. Over the past 12 years, the incidence has increased 1.5 times in children under 14 years old and almost twice in adolescents from 14 to 18 years old," he reports in the document.
In most cases, the cause of childhood obesity can be associated with poor nutrition, which is most often uncontrolled consumption of products containing large amounts of sugar, including hidden, emphasizes the deputy.
According to the Ministry of Health, the recommended rational norm of sugar consumption is 24 kg per person per year, including all products containing it. However, as the deputy notes in his letter to the Deputy Prime Minister, if we take into account the consumption of products with hidden sugar content, this figure exceeds 32 kg per year.
Gladkikh reminds that since January of this year in the Russian Federation on the instructions of Tatyana Golikova began the implementation of a set of measures to combat obesity in children and adolescents, the main purpose of which is to reduce the rate of growth of primary morbidity. Among other things, the Ministry of Health has developed an approach to expert evaluation of advertising products on children's nutrition in terms of their impact on public health. However, according to him, so far, the requirements for advertising have not been normatively enshrined anywhere.
Read more in the exclusive material "Izvestia":
Переведено сервисом «Яндекс Переводчик»
