Russian entrepreneurs were offered a new analytics service

"T-Business" has launched a free sales analytics service for merchant acquiring customers, the company's press service said.

As explained in T-Business, "Business Analytics" provides entrepreneurs with the opportunity to obtain data on the state of their business, including dynamics on key sales indicators, information on customer returns and comparison of indicators with competitors. "Business Analytics" is available with a T-Bank checking account.

"Many novice entrepreneurs get lost in a large flow of data and do not understand how it can be effectively used to develop their business. And more experienced ones are eager to get structured data to see a unified picture of how effectively their sales outlets are working in order to make management decisions based on this. We are responding to this challenge by integrating an analytical tool into the T-Business application. Our clients have access to data on revenue, number of customers and transactions, average check, sales dynamics, as well as comparative analyses with competitors and generalized market trends in their personal accounts," said Igor Ivanov, Vice President of T-Bank and Director of T-Business.