Chinese game developers invested more than RUB 60 million in the VK Advertising platform

Chinese developers in the field of computer games spent more than 60 million rubles to promote applications from the Russian application store RuStore through the platform "VK Advertising" from January to November 2024. Such data was cited in a statement by VK's press service on Tuesday, December 10.

"We aim to provide the necessary infrastructure for the adaptation and promotion of foreign titles on the Russian market. For example, developers can launch advertising for their apps through the VK Advertising platform." Chinese game publishers are most interested in monetization and advertising to attract new solvent users. Compared to the first quarter of 2024, the average check of Chinese game studios' spending on advertising in RuStore in Q3 increased by 40%", - emphasized Ilya Ulyanov, Director of Business Development at RuStore.

The most actively promoted games at the moment are games in the genres of strategy and RPG. Advertising expenditures on the platform have increased five times since the first quarter of this year.

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Earlier, on November 27, the company "Sayberia Nova" reported that its developed computer game "Smuta" and educational applications "Smutnoe Vremya" based on it on VK Play, as well as on the official website downloaded 1 million times.