Russian perfume and cosmetics retailer announced its entry into the UAE market

Golden Apple has entered the market of the United Arab Emirates. An online store has been launched in test mode, and next year an offline store will open in Dubai, the press service of the retail chain confirmed.

At the start the assortment of the online store is 8 thousand items, it will be constantly expanding. Now orders are delivered to four cities: Dubai, Abu Dhabi, Sharjah and Ajman. By the end of the year, delivery will be provided throughout the country.

The UAE will become the second country of the company's presence in the region. In spring 2024, Golden Apple entered Qatar: an offline store opened in Doha, and online orders are delivered to all cities. The assortment includes more than 30 thousand perfumes and cosmetics. Many brands are exclusively represented here.

Experts explain the entry of Russian retail into the Gulf countries by the desire to grow business due to the high demand for goods in the "beauty and health" category. According to Euromonitor International, the turnover of this market in the MENA region (countries of the Middle East and North Africa) by the end of 2025 will grow by 30% compared to 2024 and will amount to 60 billion dollars. For comparison, in Russia, according to NielsenIQ, the cosmetics and personal care market is growing unevenly - depending on the subcategory, growth varies and does not exceed 22.5%.

In addition to Qatar and the UAE, Golden Apple is developing business in Russia, Belarus and Kazakhstan. The chain's stores are open in 20 cities in Russia, three cities in Kazakhstan, as well as in Minsk. Delivery can be made almost in the whole territory of the three countries. In the "Golden Apple" in the Russian Federation - more than 4.5 thousand brands. These are cosmetics, accessories, home goods, appliances and much more.