The most popular snake souvenirs were figurines and magnets

Snake-shaped souvenirs are bought more willingly than products with a dragon a year earlier, according to the data of the analytical center "Chek Index" of the company "Platform OFD" available to "Izvestia".

The average check for snake-shaped souvenirs amounted to 483 rubles, the analysts calculated. The number of purchases is higher by 11% compared to souvenirs in the form of a dragon - the symbol of 2024. The most popular souvenirs were figurines, magnets, key chains.

"This year, due to a warmer fall, sales of New Year paraphernalia shifted to late November and December. Accordingly, in December there is a more significant growth - over 30% year-on-year in the main categories of holiday goods, including souvenirs in the form of symbols of the coming year," - said analysts "Check Index".

More than half of such goods, according to their data, are purchased online, mainly on marketplaces. On the Wildberries marketplace the most popular goods with snakes were tea and coffee, chocolate, kitchen towels, T-shirts, toys and stickers. On "Avito" most actively purchase shower gels, shampoos and other hygiene products with the symbol of the coming year.

Read more in the exclusive material "Izvestia":

Creeping year: Russians buy souvenirs with snakes