The number of purchases at November sales rose 5% at retail and 18% online

During the November sales, the average price tag in retail for the top-50 non-food categories of goods increased by 4% compared to the same period last year. It reached Br6.1 thousand, while the number of purchases increased by 5%. This was told to "Izvestia" by Dmitry Batyushenkov, General Director of the fiscal data operator "Platform OFD".

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Online, the average price of purchases amounted to 8.2 thousand rubles, which is 3% higher than last year's level, and the number of purchases increased by 18%.

"Most often Russians purchased home goods, electronics, as well as clothes and shoes, and in the service sector - bought out tours and booked hotel rooms," states Dmitry Batyushenkov.

According to the company's data, in November 2024, year-on-year purchases of furniture and home goods increased slightly (by 2% overall and 12% online). The median price for them increased by 10% to Br17.8 thousand.

The number of purchases of perfumes and cosmetics increased by 3% (online - by 7%), while the average price exceeded last year's by 2%, amounting to Br4.7 thousand.

Hotel reservations rose in price by 12% to Br17 thousand, while the number of transactions in this area increased by 10% (online - by 24%).

At the same time, as calculated by "Platform OFD", the number of clothing purchases decreased by 4% (although online it increased by 9%). Electronics, household appliances, and children's goods were bought less frequently at sales by 4%, and sporting goods - by 3%. Although in online channels the number of transactions in these categories grew from 7% to 21%.

The unimpressive growth in the main categories of goods this year, as well as the decline in sales in some of them indicate a decline in interest in such promotions, says Sergei Polovnikov, head of the Content-Review project. Buyers realize that often it is not about real discounts, but about reducing the pre-inflated price, says the expert.

Read more in the exclusive material "Izvestia":

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